UTM Tracking and Campaign URL Builder Tutorial – UTM Tracking in Google Analytics


Check out our UTM Tracking Tutorial for Google Analytics. I will cover how to create tracking URLs that will allow you to track campaigns directly into your Google Analytics account. Creating UTM tracking URLs is an easy process, and it can be very useful for understanding your data for future campaigns. My goal is to show you exactly how to create UTM URLs for your marketing campaigns by using the Campaign URL Builder aka the Google Analytics URL Builder.

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Campaign URL Builder Link:

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Track Marketing Campaigns & Advertising Campaigns with Google Analytics Campaign URL Builder:

UTM Tracking in Google Analytics will give you the opportunity to understand your marketing campaigns and advertising campaigns in addition to the different sources of traffic that are driving your conversions. You can find your top sources of traffic and learn for future campaigns, which will help you drive the best results within your budget.

What does UTM stand for?

UTM Stands for Urchin Tracking Module. It is the unique format that Google uses to track Unique URLs, which allows advertisers and website owners to track different traffic sources to their website and understand their impact.

You may be wondering how to set up UTM Tracking in Google Analytics and how to create UTM codes in Google Analytics. You actually use a tool called the campaign URL builder. I show you how to use the custom URL generator sometimes referred to as the Google Analytics UTM Tracking URL Builder. UTM building is easy, you just have to make sure that you keep your URLs organized for different traffic sources and mediums.

Some of the popular UTM Parameters are Campaign Name, Campaign Source, Campaign Medium, Campaign Term, and Campaign Content. You, of course, would set-up your destination URL or final URL as well in the process.

UTM Tracking Parameters and how they are used:

Campaign Source: utm_source

Campaign source will help you identify the source of your traffic. Some common examples include Google, Facebook, and Pinterest.

Campaign Medium: utm_medium

Campaign medium will help you determine the type of traffic you are getting. For example, did someone click on a paid search ad, is it organic traffic, is it referral traffic, is it social media traffic, or is it traffic from a newsletter?

Campaign Name: utm_campaign

Campaign name allows you to seperate your different campaigns to understand the top traffic sources for your marketing campaigns.

Campaign Term: utm_term

Campaign term can be used to determine the keyword that drove traffic to your website or the type of targeting you used for each click.

Campaign Content: utm_content

Campaign content is used for your different advertisements that you created to drive traffic back to your website.

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  1. Thanks for doing these! Question about one of the tracking URLs you created for an organic FB post. Where / how would you attached this tracking url to an organic post. Most posts don't have links associated with them. Correct. Is this a thing, where you can track organic traffic to your site from an organic FB post?

  2. Hi, very useful video. I understood everything you said about url builder, but I have a question once we build the link in url builder for ex for facebook organic traffic you copied all the urls from url builder into the notepad file just to keep track, but where would we put this link on the actual Facebook page that we are tracking i.e. the Facebook page FROM WHICH the customer landed on our website. So I am a little confused about this, can you please clarify. Thanks so much.

  3. Hi great video. Do you have any videos/articles showing how to pass the UTM parameters to other pages? Once you move from the landing page, you lose the parameters and so adding them to CRM is difficult.

  4. Great informative video.
    After creating the UTM URLs, we are using these at destination URL's of the campaign we built on like Google Ads, Pinterest Ads, InstaAds etc, correct? After then, does it automatically track in Google Analytics, (Aquiciston > Campaign > All Campaign), or do we need to set this up as well? Can you help!

  5. From all the videos I watched about UTM Tracking yours is definitely the most complete, best explained and exemplified. Thank you for this effort!

    Just one question. Is creating UTM code for organic social media posts useful as, for instance, Facebook and Pinterest provide data on users' interactions with the posts?

  6. Thank you so much i think you are doing a phenomenal job… Just wanted to know how can I track my affiliate links on my blog??? Google analytics goal set up doesn't good that good or bitly…. The way these wpbeginner and other big websites track there affiliate links !

  7. I used the url builder to create a link for my three Pinterest Ads but in my google analytics Reports > Campaigns > All Campaigns is empty… 0 users 0 sessions. Something is broken.

    Do I have to create an event in tag manager? I use a squarespace.

  8. Wow thanks for the video, very informative! I am assuming we paste the generated campaign url into the url of each adcopy to track in analytics, which adcopy was responsible for conversions?


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