Keyword research is absolutely key for a successful content marketing strategy… Google has made changes to this too, so I’ve put out an updated video with the new keyword research tool I use, here:
If you want to follow along with this video, here is the keyword research tool using Google’s Keyword Planner.
New for 2018 – Keyword Research 2.0 video now live here: You will learn how to create your master keyword list in this one!
For an expanded look at keyword and niche research for building a successful online business, read this incredibly detailed three post series about how to make money online:
This tool is one you MUST get comfortable using and you must habituate referencing before every post or video you publish.
Your goal is to find out what people are searching for so you can create content focused on that idea….
Additionally you want to use keywords in the titles, tags, keywords section of the posts/videos you create.
When you create your content focused on answering the questions people have, you have a high likelihood of establishing yourself as a ‘trusted advisor’ in their minds.
How do you know what questions they have? The Google Keyword Planner, of course!
People don’t ask friends or family members about how to solve their biggest problems… People turn to Google.
They will search about things that embarrass them, things that keep them up at night, they will research their fears and they will search for ideas on how to achieve their goals and dreams.
Google allows you to see how many times different phrases are searched and also suggests similar search phrases for you, so you can learn if the phrase you thought they would search has the highest volume of searches, or if another phrase does.
Then, you take this information and these insights into mind when you are creating your posts, videos, ebooks, squeeze pages, titles, descriptions and more…
One important note here… When you are titling your posts and creating your content you want to use these phrases sparingly. If you ‘stuff’ too many keywords into your title and copy, you can actually offend Google and hurt your rankings.
Generally I try to merge keyword phrases, like I explained in the video to make sure they are unique and highly relevant to my content.
Google is smart… They ‘know’ what your content is about, so only use the most relevant keywords because Google rewards relevancy with higher rankings!
Enjoy this lesson and be sure to take the free keyword research tool for a spin. It can revolutionize your efforts!
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Want another awesome keyword research -like tool to learn more about your audience? Try Facebook’s Audience Insight Tool:
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